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Die Best Western Hotels & Resorts in Deutschland sind im Februar als Preisträger „Nachhaltiges Engagement“ ausgezeichnet worden. In der Untersuchung von Service Value in Kooperation mit Deutschland Test und Focus Money verschaffte sich Best Western in der Kategorie „Hotels – Mittelklasse“ den Spitzenplatz vor Mercure und Holiday Inn.

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After Best Western Hotels Central Europe GmbH has been reorganized last year with now ten countries under the common corporate umbrella and the global brand relaunch, the signs point to growth. The financial year 2016 was concluded successfully with a stable revenue growth in all countries, which are supervised by the service centers in Eschborn, Vienna and Bern. The new company structure, which is no longer limited by national borders and to which more than 230 individual hotels belong, contributed to a stronger marketing and sales power for the member hotels. In the countries Slovakia, Slovenia, Czech Republic, Hungary and Croatia (Central Eastern Europe) the revenues generated by Best Western in 2016 grew about 16 percent to 4.8 million euros compared to the previous year. In all countries of the BWCE region Best Western could increase the generated revenues in the hotels by about 12 percent to 154.9 million euros compared to 2015.

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Poté co loni vznikla společnost Best Western Hotels Central Europe GmbH s novou organizační strukturou, do které se začlenilo deset zemí, a současně došlo ke globálnímu relaunchu hotelové značky Best Western, dosáhly hotely Best Western pozitivního růstu. V hospodářském roce 2016 byl ve všech zemích, o které pečují centrála v německém Eschbornu poblíž Frankfurtu nad Mohanem a regionální kancelář v rakouské Vídně, zaznamenán stabilní růst obratu. Nová organizační struktura, ke které patří více než 230 individuálních hotelů, docílila pro členské hotely větší marketingové a prodejní síly. V zemích Česká republika, Chorvatsko, Maďarsko, Slovensko a Slovinsko vzrostly v roce 2016 zprostředkované obraty přes Best Western ve srovnání s předešlým rokem o téměř 16 procent na 4,8 mil. eur. Ve srovnání s rokem 2015 zvýšil Best Western svůj celkový obrat ve všech zemích regionu BWCE o zhruba dvanáct procent na 154,9 mil. eur.

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After Best Western Hotels Central Europe GmbH has been reorganized last year with now ten countries under the common corporate umbrella and the global brand relaunch, the signs point to growth. The financial year 2016 was concluded successfully with a stable revenue growth in all countries. In the ten countries Austria, Czech Republic, Croatia, Germany, Hungary, Liechtenstein, Luxembourg, Slovakia, Slovenia and Switzerland more than 230 individual hotels belong to the brand. The new company structure, which is no longer limited by national borders, contributed to a stronger marketing and sales power for the member hotels. The total revenues generated by Best Western in 2016 in hotels of all countries grew about twelve percent to 154.9 million euros compared to the previous year. In Germany and Luxembourg a revenue growth of 9.1 percent to 131.9 million euros was achieved. The focus is now on the expansion of the hotel portfolio in all countries, which are supervised by the Best Western Hotels Central Europe GmbH. A further increase of revenues in the double-digit range through the own distribution channels in combination with an expansion of strategic partnerships, has made a decisive impact on strengthening the economic success and profitability of the individual hotels.

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Best Western Hotels Central Europe GmbH
Unternehmenskommunikation
Frankfurter Straße 10-14
65760 Eschborn
E-Mail: presse@bestwestern.de

Tel.: +49 6196 4724-300
Fax: +49 6196 4724-129

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