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Best Western Hotels & Resorts marking history becoming the first hotel chain in Greenland with the eco-friendly Best Western Plus Hotel Ilulissat in 2021

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BWH Hotel Group Central Europe announces a successful start in 2020: Since January, ten hotels in Germany, Austria and the Czech Republic have already decided to join the international group with one of the 18 brands. In addition, five more new hotel projects will follow, four of them will open until the end of this year. The new brand Aiden by Best Western has also been launched in Germany with a lifestyle hotel in Biberach.

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On March 1, 2020, Hotel FREIgeist Einbeck joined the BW Signature Collection by Best Western. The design hotel is located directly opposite the interactive exhibition PS.SPEICHER in Einbeck, Lower Saxony. The innovative show exhibiting a wide range of automobiles of several decades of automotive history inspired the managing partner of the FREIgeist Hotels Georg Rosentreter to the industrial style of the hotel. By choosing the soft brand, the hotel will continue to operate under its own name and remain independent of the brand. Additionally, it will be fully integrated into the sales and marketing measures of BWH Hotel Group Central Europe.

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Best Western Hotels Central Europe GmbH
Corporate Communications
Frankfurter Straße 10-14
65760 Eschborn
Germany
Email: presse@bestwestern.de

Tel.: +49 6196 4724-300
Fax: +49 6196 4724-129

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