New Best Western Hotel in Augsburg, Germany

Eschborn/Augsburg, Germany, March 8, 2022. The BWH Hotel Group Central Europe is growing with a further addition in Southern Germany: The individually managed Hotel Augusta in Augsburg, Bavaria, has chosen Best Western as brand partner and complements the portfolio of the international cooperation of independent hotels in Germany from April onwards. "With the new Best Western Hotel Augusta in Augsburg, we are securing another important location in Germany. We are very pleased to be represented again in the Bavarian metropolis with our Best Western Hotels & Resorts brand family. The Best Western Hotel Augusta with its 111 spacious rooms, central downtown location and modern conference facilities offers excellent conditions to address both private and business travelers," says Marcus Smola, CEO of BWH Hotel Group Central Europe based in Eschborn, Germany. As part of the worldwide Best Western family, the future Best Western Hotel Augusta will benefit from all sales and marketing services of the global hotel group. This includes central marketing opportunities and global partnerships as well as the strong distribution via the website bestwestern.de and the international loyalty program Best Western Rewards with more than 48 million members worldwide.

 

The Best Western Hotel Augusta welcomes leisure and business travelers in the heart of the historical city and economic center of Augsburg, directly located in the downtown area and only a few steps away from shops, restaurants and cultural entertainment facilities. Like the rest of the hotel, the 111 rooms have been continuously renovated, air-conditioned, and modernized in recent years. Today, they welcome travelers in a bright, open ambience and with contemporary design. With their above-average size, they are ideal for a stay with children or for business travelers who appreciate more space. Depending on the category, they also score with a particularly quiet location and a comfortable seating area. Furthermore, guests at the Best Western Hotel Augusta can expect a renovated, redesigned breakfast restaurant and a lobby bar. Five conference rooms with daylight, all of which can be shaded and are air-conditioned are available for meetings and events and can accommodate a total of up to 90 people. The city of Augsburg is not only the economic center of the surrounding region Bavarian Swabia and thus interesting as a business and trade fair location. On top of that, the more than 2,000-year-old Renaissance city also offers great cultural diversity and rich history for a city break. Since 2019, it is officially a UNESCO World Heritage Site, acknowledging the famous historic water management.