Best Western Hotels & Resorts to Extend Elite Status of All Rewards Members Through March 2023

Phoenix, Arizona (November 16, 2021) – Best Western Hotels & Resorts (BWHR) is helping its loyalty members retain their Elite Status with Best Western Rewards (BWR®) for another year. Effective immediately, all BWR members globally will maintain their current status through March 31, 2023, without needing to fulfill the necessary qualifications.

 

“It has been wonderful to welcome back so many of our valued guests in recent months, but we recognize that the travel landscape is still an uncertain one for many around the world,” comments Dorothy Dowling, Senior Vice President and Chief Marketing Officer for BWHR. “Whether you’ve already ventured out on a well-deserved getaway or are just starting to make plans for your travels in the year ahead, we remain committed to providing you with rich and meaningful rewards like this Elite Status extension. At BWHR, we look forward to offering you the best away-from-home experience possible, whenever you’re ready.”

 

BWR recently rebranded its tagline to “Because We Care About Rewarding You” to underscore how its perks are driven by BWHR’s foundational commitment of caring for guests. In 2020, BWHR was the first in the industry to extend loyalty status to its BWR members at the onslaught of the pandemic; and in 2021, the company cut its Elite Status eligibility qualifications in half to make it easier for travelers to earn loyalty status. Also inspired by the brand’s caring spirit, BWHR launched an industry-leading cleaning program, We Care CleanSM, which delivers an enhanced commitment to keeping guests safe and healthy when staying at Best Western branded hotels across North America.

 

All BWR members worldwide are eligible for this latest Elite Status extension and no action is required on the part of the member. Status will be maintained for all members regardless of their current tier, ensuring both new and veteran members are protected at this time. BWR is the only industry loyalty program where points never expire, meaning members are not impacted by unpredictable circumstances that could prevent them from using their hard-earned points.

 

Today’s BWHR is a vibrant hospitality company with 18 distinct brand offerings across every market segment from economy to luxury. In recent years, the company has revitalized its properties across North America as owners invested a staggering $2 billion in property improvements and renovations. BWHR’s commitment to innovation and improvement has enabled the company to achieve record RevPAR Index, unrivaled industry recognition and unprecedented guest satisfaction.

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About BWH Hotel Group^SM:

The BWH Hotel Group^SM is an international hotel group headquartered in Phoenix, Arizona, and the umbrella brand for the three global brand families including Best Western Hotels & Resorts, WorldHotels Collection and SureStay Hotel Group with a global network of approximately 4,700 independent hotels in over 100 countries and territories worldwide.* BWH Hotel Group offers a total of 18 hotel brands worldwide that suit the needs of hotel developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection® as well as WorldHotels® Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted. SureStay®, SureStay Plus®, SureStay Collection® and SureStay Studio^SM complete the group's brand portfolio.** BWH Hotel Group^SM offers hoteliers operational services, sales and marketing support, multiple award-winning online and mobile booking options as well as the customer loyalty programs Best Western Rewards® and WorldHotels Rewards^SM with more than 47 million members.

 

BWH Hotel Group^SM Central Europe GmbH, formerly Best Western Hotels Central Europe GmbH, based in Eschborn, supports a total of around 270 hotels* in ten countries, including Germany, Croatia, Liechtenstein, Luxembourg, Austria, Slovakia, Slovenia, Switzerland, the Czech Republic and Hungary.

Further information: www.bwhhotelgroup.de, www.bestwestern.de and www.bestwestern.com.

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

** All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated. In Europe, SureStay Hotels are managed with the brand Sure Hotels.