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02.10.2018

Best Western Hotels Central Europe

Best Western Hotels in Germany are Top 1 in Customer Trust

In this year's Customer Trust-Ranking 2018, Best Western Hotels in Germany were awarded first place with the seal "Highest Customer Trust” in the category "Hotels – Midscale”. For the fifth time in a row, the consulting and analysis company ServiceValue asked around 330,000 customers which brands and industries they trust the most.

Eschborn/Germany, October 2nd, 2018. Best Western Hotels in Germany enjoy the highest level of trust among customers in terms of services and quality. This is the result of the current Customer Trust Ranking 2018, published by the magazine Wirtschaftswoche in its current issue. The hotel group achieved first place in the category "Hotels - Midscale" with the quality seal "Highest Customer Trust" and now ranks at the top position of Germany's largest trust ranking compared to last year. Holiday Inn (2nd place) and Mercure (3rd place), as well as Novotel (4th place) and InterCityHotel (5th place) are ranked in the following places in the ranking.

Together with the Cologne market research institute ServiceValue GmbH and the Goethe University Frankfurt am Main, Wirtschaftswoche conducted the scientific survey based on customer trust for the fifth time in a row. This year's ranking is based on around 330,000 customer assessments of 1,134 companies from 88 sectors in Germany. The ranking uses the Customer Confidence Index (KVI), which reflects the percentage of customers who trust the company or industry in question. Depending on deviations from the respective industry average, the companies and brands are grouped into categories such as "high" and "very high customer trust" as well as into the ranking. "We are very pleased that we enjoy such a high level of trust and that we have even been voted number one in the ranking by customers this year. This top position shows that the quality and service offensives of our hotels are recognized in the market. We would like to thank our customers for the great vote of confidence and congratulate especially our hoteliers and their hotel teams", says Marcus Smola, CEO of Best Western Hotels Central Europe GmbH based in Eschborn.

Further information on the "Customer Trust Ranking 2018" survey and the entire ranking can be found in German language at www.servicevalue.de.

Following press picture is available for download:

In this year's Customer Trust-Ranking 2018, Best Western Hotels in Germany were awarded first place with the seal "Highest Customer Trust” in the category "Hotels – Midscale”. Picture: Best Western Hotel Polisina in Ochsenfurt, Germany

About Best Western® Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 13 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, Sadie Hotel^SM, Aiden Hotel^SM, BW Premier Collection® by Best Western, and BW Signature Collection®by Best Western, as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 35 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.

* All Best Western and SureStay-branded hotels are independently owned and operated.

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

For further information please contact:

Best Western Hotels Central Europe GmbH
Austria | Croatia | Czech Republic | Germany | Hungary | Liechtenstein | Luxembourg | Slovakia | Slovenia | Switzerland

Anke Cimbal, Head of Corporate Communications

Frankfurter Strasse 10-14, 65760 Eschborn, Germany
Tel: +49 (0) 6196 - 47 24 301, Fax: -129
Email: presse@bestwestern.de

Websites www.bestwestern.de, www.bestwestern.de/presse

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