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16.08.2018

Best Western Hotels Central Europe

Best Western Hotels are Brand Champions 2018

Best Western hotels are awarded as brand champions and lead the ranking in the category hotels-midscale. This is the result of Germany's biggest ranking for brand enthusiasm "Brand Champions 2018". The basis is a study conducted by ServiceValue GmbH in cooperation with the daily newspaper DIE WELT. The ranking honors companies that inspire their customers with their brand image and appearance. In total, more than one million customer assessments of more than 2,000 brands from almost 200 industries were evaluated.

Eschborn, August 16, 2018. Best Western hotels are brand champions 2018 and reached first place in the category hotels-midscale. This is the result of the current ranking “Brand Champions 2018", which is based on a customer survey of the Cologne-based analysis and consulting company ServiceValue GmbH in cooperation with the daily newspaper DIE WELT, which determined Germany's largest ranking of brand enthusiasm. The basis of the award is a study of the extent to which companies inspire their customers with their appearance and image and which was carried out for the second year in a row. Behind the broad-based customer survey on price enthusiasm are over one million customer opinions on 2,040 brands out of 198 industries.

The brand enthusiasm of a company was examined using the so-called "Brand Fascination Score" (BFS). According to ServiceValue, the term "brand enthusiasm" was deliberately interpreted very comprehensively and thus reflects the general brand perception of customers. The current brand ranking includes the opinions and experiences of current and former customers (last contact maximum 36 months ago). With a brand enthusiasm value BFS of 58.7%, Best Western leads the ranking in the category hotels-midscale, followed by Holiday Inn (second), Mercure (third), H+ Hotels (fourth) and Park Inn (fifth).

"We are honored that we were able to convince in the ranking with our Best Western brand. My thanks go to the guests who have rated us so highly and to all our hotels, who inspire our guests anew every day with great commitment", says Marcus Smola, CEO of Best Western Hotels Central Europe GmbH based in Eschborn.

The first publication of the results was published on August 16, 2018 in DIE WELT and online at www.marken-champions.de
Further information on the study and the results can be found online at:
http://www.servicevalue.de/wettbewerbe/branchenuebergreifend/marken-champions-deutschland/ranking/ranking-hotels-mittelklasse/

Brand Champions 2018: Hotels - Midscale

Companies with a BFS < 46,6% are listed alphabetically.

Source: ServiceValue GmbH, http://www.servicevalue.de/wettbewerbe/branchenuebergreifend/marken-champions-deutschland/ranking/ranking-hotels-mittelklasse/

The following press picture is available for download:

Best Western hotels are Brand Champions 2018 and lead the ranking of brand enthusiasm
in the category hotels-midscale.

Download PRESS RELEASES and PRESS IMAGES:
www.bestwestern.de/presse

About Best Western Hotels Central Europe:
Best Western Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of approximately 4,000 hotels in more than 90 countries worldwide. Best Western Hotels Central Europe (BWCE) headquartered in Eschborn / Germany is in charge of approximately 230 hotels in ten countries: Austria, Croatia, Czech Republic, Germany, Hungary, Liechtenstein, Luxembourg, Slovakia, Slovenia and Switzerland. In addition to its German headquarter in Eschborn there is a regional office in Vienna, Austria. All city and resort hotels of Best Western guarantee uniform and consistent quality standards worldwide and still keep their individual styles and their entrepreneurial independence. As a membership association all Best Western hotels are independently owned and operated. Best Western offers eleven hotel brands to suit the needs of developers and guests in every market: Best Western, Best Western Plus, Best Western Premier, Vīb, GLō, Executive Residency by Best Western, BW Premier Collection, and BW Signature Collectionby Best Western; as well as its franchise offerings Sure Hotel by Best Western, Sure Hotel Plus by Best Western and Sure Hotel Collection by Best Western.
As a service partner Best Western pursues to increase the profitability, success and competitiveness of their member hotels. Best Western Hotels maintain their independence while locking in all the advantages of the world's largest lodging affiliation. Member hotels benefit from a powerful global brand with full-service support and comprehensive marketing and sales activities for all relevant market segments and target groups. All hotels are optimally presented and bookable through all worldwide reservations and online booking channels. More than 37 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards^®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. More information: www.bestwestern.de and www.bestwestern.com

For further information please contact:

Best Western Hotels Central Europe GmbH
Austria | Croatia | Czech Republic | Germany | Hungary | Liechtenstein | Luxembourg | Slovakia | Slovenia | Switzerland

Anke Cimbal, Head of Corporate Communications
Frankfurter Strasse 10-14, 65760 Eschborn, Germany
Tel: +49 (0) 6196 - 47 24 301, Fax: -129
Email: presse@bestwestern.de
Websites www.bestwestern.de, www.bestwestern.de/presse

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