New Hotel for BWH Hotel Group in Frankfurt, Germany

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Caption: BWH Hotel Group Central Europe announced a new property for its soft brand BW Signature Collection: The Monument Hotel in the Frankfurt metropolis, Germany.

Eschborn/Frankfurt, October 5, 2022. BWH Hotel Group Central Europe announced a new addition in the Main metropolis of Frankfurt, Germany: The Monument Hotel, a core-renovated hotel near the Frankfurt Trade Fair and the city centre has opted for cooperation with the BW Signature Collection, a soft brand and hotel collection for individual hoteliers of the BWH Hotel Group. From now on, the 50-room hotel will benefit from the comprehensive global marketing and sales strength of the international group and its well-known Best Western Hotels & Resorts brand family. At the same time, the hotel will remain independent and will also continue to retain its existing staff. Narayan Adhikari, who has managed the Best Western Hotel Ambassador in Dusseldorf for many years, is responsible for the management of the operator, Bhadrakali GmbH from Frankfurt. General Manager of The Monument Hotel is Nishan Phuyal. In the midst of the European city of Frankfurt, the building impresses with its imposing facade from the “Grunderzeit”, the years of rapid industrial expansion in Germany, and is ideally located to the city centre, the trade fair and the main train station. In addition to 50 rooms, guests are also offered a fitness room as well as a breakfast room and the hotel's own Italian restaurant "Monumento". The building of today's The Monument Hotel dates back to the founding period and was destroyed in World War II except for the facade, rebuilt and used for many decades as a department store for work clothes. In 2019, the core renovation and transformation into today's hotel began. Further design adjustments are planned by the end of 2022, as well as additional fittings in the furniture.

 

"As the operator of the Best Western Hotel Ambassador in Dusseldorf, I already know the BWH Hotel Group Central Europe with its brands as well as the versatile services and services for a long time. Therefore, the decision for the BW Signature Collection as a soft brand for our hotel in Frankfurt was made quickly," says Narayan Adhikari, Operator and General Manager of Bhadrakali GmbH. Nishan Phuyal, General Manager of The Monument Hotel, adds: "The BWH Hotel Group brand collection gives us the best opportunity to benefit from the sales advantages as well as the marketing of the strong, global group - and at the same time to continue to act independently and individually. Because the fact that we appear brand-independent to the outside world strengthens the great individuality and special nature of our private hotel." The headquarters of BWH Hotel Group Central Europe GmbH in Eschborn near Frankfurt are also looking forward to the cooperation: "We are very pleased to welcome The Monument Hotel to our range of individual hotels," says Andreas Westerburg, who is responsible for the group's development in Central Europe. "In this context, our soft brand BW Signature Collection fits very well with this fine city hotel, which we will support with our central services and introduce to an even broader and international target group."

 

The BW Signature Collection of the BWH Hotel Group is a soft brand for independent private hotels with special design. BWH Hotel Group offers a variety of marketing opportunities for independent hotels with so-called soft brands for all categories: In addition to the BW Premier Collection, BW Signature Collection as well as the Sure Hotel Collection, four collections of the WorldHotels Collection are on offer for hoteliers. All Soft Brands are designed for different hotel categories - from three-star standard to luxury category. Private hotels under the umbrella of the hotel collection benefit, among other things, from the marketing, sales and distribution offer, the loyalty programs as well as from the worldwide conditions of all global partnerships. With 18 different brand concepts worldwide, BWH Hotel Group offers both hotels and operators as well as guests tailor-made hotel offers and great flexibility for the respective marketing concept.