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16.08.2018

Best Western Hotels & Resorts

First Vib Hotel Opens In North America

Best Western Hotels & Resorts celebrates the first Vib hotel in North America with the opening of Vib Springfield in Missouri. Vib’s pipeline includes numerous properties in exciting markets from Atlanta, Chicago, Dallas and Miami to Los Angeles, San Diego, Staten Island, Pittsburgh and New Orleans.


Springfield / Eschborn, August 17, 2018. Debut on the US market: Best Western Hotels & Resorts announces the opening of the first Vib hotel in North America: In the US state of Missouri, the Vib Springfield offering 92 rooms is the first hotel of the boutique hotel brand. Further properties of Vib hotels are to follow in Atlanta, Chicago, Dallas, Miami, Los Angeles, San Diego, Staten Island, Pittsburgh and New Orleans.

 

Vib debut in the United States
The new Vib Springfield was developed and is operated by the Springfield-based hotel group Elliott Lodging, which has been operating other Best Western hotels in Missouri for many years. “We are excited to mark the arrival of our first Vib brand in the United States,” said David Kong, President and CEO for Best Western Hotels & Resorts. “Vib was conceived to signal that today’s Best Western is a contemporary and relevant brand, which offers a comprehensive portfolio of options that cater to today’s travelers. Delivering an exciting and one-of-a-kind experience, Vib Springfield will enrich the community and today’s Best Western.”

The 92-room Vib Springfield features a combination of contemporary design and affordable style, with social engagement at the center of the experience. With a focus on convenience and technology geared towards young professionals, the hotel features zones for work and play stocked with amenities including ample USB and power ports - supported with free wireless internet in the lobby and guestrooms, a grab-n-go station, a 24/7 sundries shop, premium food and coffee from one of the town’s best-known fusion restaurants – Wheelhouse – eight gaming stations, a 24/7 fitness center, a 24/7 electronic tech shop, a cozy fireplace lounge and a social Mezzanine. The hotel lobby is also home to an upscale bar featuring fruit-infused signature cocktails created with Vib guests in mind.

“Best Western has evolved significantly in recent years, expanding our portfolio from one brand to 11, to deliver the hotel offerings and unique experiences today’s sophisticated travelers and developers expect,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. “The introduction of Vib was an integral part of Best Western’s evolution, offering a boutique concept designed for the upscale hotel segment and filling a niche in today’s competitive marketplace.”

“We are proud to have partnered with Gordon Elliott, a highly respected and long-standing member of the Best Western brand, to develop our first Vib hotel in the U.S. We know his hotel will deliver the exceptional experience and service that makes the Vib brand stand out among the rest,” continued Pohl. Located in the heart of its hometown, Vib Springfield is just minutes from popular attractions of the city.

“We are thrilled to open the first Vib in the United States and to invite travelers to experience this very unique product,” said Gordon Elliott, President and CEO of Elliott Lodging Ltd. “As a member of the Best Western brand for more than two decades, I am proud to have experienced the brand’s transformation firsthand, and to be the first to bring this vibrant brand to life in the heart of Springfield.”

Vib’s thriving pipeline now includes numerous properties in exciting markets from Atlanta, Chicago, Dallas and Miami to Los Angeles, San Diego, Staten Island, Pittsburgh and New Orleans.


 

Following press pictures are available for download:

Caption: Best Western celebrates the opening of the Vib Springfield with grand opening event, welcoming brand executives and local VIPs.


Caption: Best Western celebrates the opening of the Vib Springfield – the first Vib in the United States.



Download PRESS RELEASES and PRESS IMAGES:
www.bestwestern.de/presse

 

 

About Best Western® Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection® by Best Western, and BW Signature Collection®by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 66 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2018, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Fast Company honoring Best Western Hotels & Resorts with a spot in the Top 10 Most Innovative Companies in the Augmented Reality/Virtual Reality category. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 35 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western-branded hotel worldwide. Best Western’s partnerships with AAA/CAA and Google® Street View provide travelers with exciting ways to interact with the brand. Through its partnership with Google Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.

* All Best Western and SureStay-branded hotels are independently owned and operated.

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

  

For further information please contact:
Best Western Hotels Central Europe GmbH
Austria | Croatia | Czech Republic | Germany | Hungary | Liechtenstein | Luxembourg | Slovakia | Slovenia | Switzerland

Anke Cimbal, Head of Corporate Communications
Frankfurter Strasse 10-14, 65760 Eschborn, Germany
Tel: +49 (0) 6196 - 47 24 301, Fax: -129
Email: presse@bestwestern.deWebsites
www.bestwestern.de, www.bestwestern.de/presse

Kontakt

BWH Hotels Central Europe GmbH
Corporate Communications
Frankfurter Straße 10-14
65760 Eschborn
Deutschland
Tel. +49 (61 96) 47 24 - 300
E-Mail: presse@bwhhotels.de
Internet: www.bwhhotels.de
www.bestwestern.de/presse

Weitere Informationen

Pressemitteilung herunterladen (PDF)
Bild herunterladen