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15.08.2018

Best Western Hotels & Resorts

Strong worldwide growth of Sure Hotels

Rapid growth: The Sure Hotel Group has grown to nearly 200 hotels worldwide, including 100 in North America alone in less than two years since its launch by Best Western Hotels & Resorts.

Phoenix / Eschborn, August 15, 2018. Strong expansion: Best Western Hotels & Resorts continues to grow – not least because of its newest brands of the Sure Hotel Group. After just two years of introduction of the brand, Sure Hotel already grows to 189 hotels worldwide, 100 of them in North America alone, which operate in the North American market with brand name SureStay Hotels. This makes the new brand one of the fastest growing brands in the hotel industry. Best Western Hotels & Resorts offers to individual hotel operators and hotel groups three Sure Hotel brands: The two full brands Sure Hotel by Best Western and Sure Hotel Plus by Best Western as well as the soft brand Sure Hotel Collection by Best Western.

SureStay Hotel Group's accelerated growth can be attributed to a number of factors. The brand has become known as a trusted and respected lodging option among travelers – offering travelers consistent and quality levels of comfort, cleanliness, and a service guarantee, all at an affordable price. The brand has also garnered significant interest among developers in the upper-economy/lower-midscale market because of its competitive fee structure and access to Best Western’s powerhouse brand.

“SureStay Hotel Group (in Europe: Sure Hotel) is one of fastest growing brands in the industry, and it has been remarkable to see the scale we’ve achieved in less than two years since launching,” said David Kong, President and CEO for Best Western Hotels & Resorts. “Surpassing 100 hotels in North America is an impressive milestone for the brand, and we look forward to continuing this fast-paced momentum well into the future.”

The majority of Sure Hotel brand applicants are seeking to reposition and strengthen their existing hotel assets. Best Western conversions also comprise a large portion of Sure Hotel Group properties. Comprised of three distinctive brands – Sure Hotel by Best Western (classic economy), Sure Hotel Plus by Best Western (premium economy) and Sure Collection by Best Western (lower-midscale soft brand) – Sure Hotel Group’s rapid success can be credited to its unique, competitive fee structure and Best Western’s staunch reputation for enhancing the guest travel experience by providing real, consistent value and an industry-leading, return-guest loyalty program. The brand provides an easy path to hoteliers who are committed to providing a superior guest experience but wish to avoid the high investment costs mandated by most brand standards.

“Today’s Best Western is committed to creating innovative, market-leading brands for the hospitality industry, and it’s clear that we’ve done exactly that with the SureStay Hotel Group,” said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. “We carefully designed SureStay brands to offer flexibility to developers, drive business to hotels, and provide superior value and comfort to customers. We’re proud to see these results come to fruition at over 100 hotels in North America and nearly 200 hotels worldwide.”

Properties must maintain a minimum 3.5 TripAdvisor® rating, agree to a satisfaction guarantee and unannounced inspections. The brand’s focus is to: create consumer relevance and confidence through unprecedented quality and care; and produce developer value by offering fair franchise terms, a competitive fee model, best-in-class support and a connection to Best Western’s expansive scale - which is critically important in advancing hotels’ negotiating power and creating advantageous OTA terms.

The following press picture is available for download:


Caption: Rapid growth of the new SureStay Hotel Group worldwide. Photo: SureStay Plus Hotel by Best Western Omaha South.

Download PRESS RELEASES and PRESS IMAGES:
www.bestwestern.de/presse

About Best Western Hotels Central Europe:
Best Western Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of approximately 4,000 hotels in more than 90 countries worldwide. Best Western Hotels Central Europe (BWCE) headquartered in Eschborn / Germany is in charge of approximately 230 hotels in ten countries: Austria, Croatia, Czech Republic, Germany, Hungary, Liechtenstein, Luxembourg, Slovakia, Slovenia and Switzerland. In addition to its German headquarter in Eschborn there is a regional office in Vienna, Austria. All city and resort hotels of Best Western guarantee uniform and consistent quality standards worldwide and still keep their individual styles and their entrepreneurial independence. As a membership association all Best Western hotels are independently owned and operated. Best Western offers eleven hotel brands to suit the needs of developers and guests in every market: Best Western, Best Western Plus, Best Western Premier, Vīb, GLō, Executive Residency by Best Western, BW Premier Collection, and BW Signature Collectionby Best Western; as well as its franchise offerings Sure Hotel by Best Western, Sure Hotel Plus by Best Western and Sure Hotel Collection by Best Western.

As a service partner Best Western pursues to increase the profitability, success and competitiveness of their member hotels. Best Western Hotels maintain their independence while locking in all the advantages of the world's largest lodging affiliation. Member hotels benefit from a powerful global brand with full-service support and comprehensive marketing and sales activities for all relevant market segments and target groups. All hotels are optimally presented and bookable through all worldwide reservations and online booking channels. More than 34 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards^®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. More information: www.bestwestern.de and www.bestwestern.com

For further information please contact:

Best Western Hotels Central Europe GmbH
Austria | Croatia | Czech Republic | Germany | Hungary | Liechtenstein | Luxembourg | Slovakia | Slovenia | Switzerland

Anke Cimbal, Head of Corporate Communications
Frankfurter Strasse 10-14, 65760 Eschborn, Germany
Tel: +49 (0) 6196 - 47 24 301, Fax: -129
Email: presse@bestwestern.de
Websites www.bestwestern.de, www.bestwestern.de/presse

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