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24.04.2018

Best Western Hotels Central Europe GmbH

BW Signature Collection Is Starting In Switzerland

BW Signature Collection is launched in Switzerland: The “Gasthaus zur Waldegg” in Horw close to Lucerne is the first hotel of the new soft brand by Best Western Hotels & Resorts.

Eschborn / Horw, 25^th April 2018. The soft brand by Best Western is getting started in Switzerland: The “Gasthaus zur Waldegg” in Horw close to Lucerne, located near Lake Lucerne, is the first hotel to join the BW Signature Collection by Best Western Hotels & Resorts. BW Signature Collection is a soft brand for independent private upper-midscale hotels with a special design. Under the umbrella of BW Signature Collection selected hotels are marketed, which do not belong to the brand Best Western but can also be booked on the Best Western website and other booking channels. Hotels belonging to this collection benefit, amongst others, from the sales activities and loyalty program of Best Western, as well as from the worldwide conditions of all global partnerships of Best Western Hotels & Resorts. “In the face of the growing consolidation and growing competition within the hotel industry it is particularly important to offer hotel operators and hotel groups with very individual properties solutions and concepts for worldwide marketing. The hotels stay brand-independent and at the same time benefit from the strong sales and distribution support of a global hotel brand”, says Marcus Smola, CEO of the Best Western Hotels Central Europe GmbH headquartered in Eschborn, Germany. With eleven different brand concepts, ten of which in Europe, Best Western Hotels & Resorts today provides hotels, operators and guests with tailor-made offers and more flexibility than ever before. “This brand diversity gives hotel operators the opportunity to choose the adequate concept for their specific hotel and this way meet the requirements of the market best. At the same time, the broad portfolio makes it easier for travelers to choose the right hotel”, adds Smola.

“Gasthaus zur Waldegg” in Horw/Lucerne

The “Gasthaus zur Waldegg” in the town Horw with around 14,000 inhabitants is one of the oldest gastronomic establishments in the region of Lucerne. It was built in 1871 in the middle of the landscape of Lake Lucerne in Switzerland and has been extended and renovated step-by-step over many years. Today the three-star boutique hotel offers 24 rooms and an own restaurant. Peter Lustenberger has been the owner of the hotel for seven years. From 2012 to 2017 the hotel already belonged to the full brand Best Western. For Lustenberger, BW Signature Collection is now the right soft brand for “Gasthaus zur Waldegg”. “We know the diverse services of Best Western from our former collaboration. In the new soft brand we see the best way to further benefit from the sales and marketing activities of a strong, global group. Nevertheless, to the outside we appear as brand-independent and present ourselves even more as an individual, family-run private hotel”, explains Lustenberger. “We place great value on preserving existing traditions and combining them with modern accents. It is our daily challenge to combine proven classics with modern demands. We are very proud to be the first hotel of the BW Signature Collection in Switzerland.”

Best Western with three new soft brands for all categories

At the start of the year Best Western presented three new worldwide soft brands for all categories: BW Premier Collection, BW Signature Collection and Sure Hotel Collection. The three soft brands are designed for different hotel categories and are based on the respective standards of the full brands Best Western Premier, Best Western Plus and Best Western. The exclusive BW Premier Collection has been launched successfully in the region of Best Western Hotels Central Europe with three hotels in Vienna/Austria, Ramsau close to Berchtesgaden/Germany and in the Motorworld Region Stuttgart in Boeblingen/Germany. “Gasthaus zur Waldegg” in Horw/Lucerne in Switzerland marks the start of BW Signature Collection for Best Western Hotels Central Europe. “Soft brands are particularly interesting for hotels that are already well established with their own name, but also for new hotel projects that want to position themselves very individually without extensive branding”, says Best Western Hotels Central Europe CEO Smola. All soft brand hotels of Best Western Hotels & Resorts receive the full service package of the worldwide brand network: The hotels are not operated under the brand name Best Western Hotel but can be booked via all Best Western booking channels, such as the Best Western websites, via the worldwide telephone reservation centres as well as via GDS and other booking channels. In addition, the hotels benefit from the worldwide terms and conditions of all global partnerships - from OTAs and other distribution partners to key account management for corporate and travel agency contracts. Furthermore, all hotels are part of the worldwide loyalty program Best Western Rewards with 34 million users and loyalty partners such as Lufthansa Miles and More and Payback.

Press contact in the hotel:

Gasthaus zur Waldegg

Peter Lustenberger, Managing Director

Manuela Hausner, Director

Kantonsstrasse 8, CH-6048 Horw

Telephone: +41 41 340 41 40

E-Mail: info@gasthaus-waldegg.ch

Website: www.gasthaus-waldegg.ch

The following press picture is available for download:

Caption: BW Signature Collection is starting in Switzerland: “Gasthaus zur Waldegg” in Horw close to Lucerne is the first hotel of the new soft brand by Best Western Hotels & Resorts.

Download PRESS RELEASES and PRESS IMAGES:
www.bestwestern.de/presse

About Best Western Hotels Central Europe:

Best Western Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of approximately 4,000 hotels in more than 90 countries worldwide. Best Western Hotels Central Europe (BWHCE) headquartered in Eschborn / Germany is in charge of approximately 230 hotels in ten countries: Austria, Croatia, Czech Republic, Germany, Hungary, Liechtenstein, Luxemburg, Slovakia, Slovenia and Switzerland. In addition to its German headquarter in Eschborn there is a regional office in Vienna, Austria. All city and resort hotels of Best Western guarantee uniform and consistent quality standards worldwide and still keep their individual styles and their entrepreneurial independence. As a membership association all Best Western hotels are independently owned and operated. Best Western offers eleven hotel brands to suit the needs of developers and guests in every market: Best Western, Best Western Plus, Best Western Premier, Vīb, GLō, Executive Residency by Best Western, BW Premier Collection, and BW Signature Collection by Best Western; as well as its franchise offerings Sure Hotel by Best Western, Sure Plus Hotel by Best Western and Sure Hotel Collection by Best Western.

As a service partner Best Western pursues to increase the profitability, success and competitiveness of their member hotels. Best Western Hotels maintain their independence while locking in all the advantages of the world's largest lodging affiliation. Member hotels benefit from a powerful global brand with full-service support and comprehensive marketing and sales activities for all relevant market segments and target groups. All hotels are optimally presented and bookable through all worldwide reservations and online booking channels. More than 34 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. More information: www.bestwestern.de and www.bestwestern.com

For further information please contact:

Best Western Hotels Central Europe GmbH
Austria | Croatia | Czech Republic | Germany | Hungary | Liechtenstein | Luxemburg | Slovakia | Slovenia | Switzerland

Anke Cimbal, Head of Corporate Communications

Frankfurter Strasse 10-14, 65760 Eschborn, Germany
Tel: +49 (0) 6196 - 47 24 301, Fax: -129
Email: anke.cimbal@bestwestern.de

Websites www.bestwestern.de, www.bestwestern.de/presse

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