Best Western Hotels & Resorts
Worldwide Expansion with New Brands: 590 Hotels in the Pipeline
Best Western® Hotels & Resorts is expanding with new hotels and brands worldwide. The hotel group reveals its development pipeline at the International Hotel Investment Forum (IHIF) in Berlin: Currently, in North America, Asia, Africa, Europe, the Middle East, South America and Oceania, 590 hotel projects are underway. Especially the brand Sure Hotel® is expanding quickly.
IHIF Berlin / Phoenix / Eschborn, March 5th 2018. At the International Hotel Investment Forum (IHIF) Best Western Hotels & Resorts announced its global expansion plans. Around 590 hotel projects are currently in the pipeline. In North America alone the hotel brand counts 300 hotel projects, and approximately 290 more international locations are underway. Above all, the new brand Sure Hotel continues to surge with more than 70 hotels in the pipeline. Moreover, the group counts about 40 hotel projects of its newly launched soft brands globally, with a significant demand for the BW Premier Collection - the most exclusive of the three collections. “Best Western focuses more than ever on delivering exceptional value to hotel developers, operators and owners by offering a wide range of brand concepts. In Central Europe, the demand and interest in our core brands remain consistently high. With three new soft brands for all categories, we are attracting new target groups. We also see great potential in the Sure Hotel brand, which we have not yet introduced in our region", says Marcus Smola, CEO of Best Western Hotels Central Europe GmbH. “2017 was a very exciting year for us, because the first hotels in Germany and Austria benefit from the brand as members of soft brands without having a classic branding. We see great potential for further growth for this year. We look forward to bringing hotels to new destinations and growing with all our brands to further expand our presence in Central Europe”, adds Smola.
With 11 different brand concepts worldwide (10 brands in Europe), Best Western Hotels & Resorts today offers hotel developers, operators and owners tailor-made products and options with more flexibility than ever.
The current hotel pipeline of Best Western at a glance:
• 298 properties in North America
• 144 in Europe
• 62 in Asia and Middle East
• 30 in Oceania
• 34 in South America
• 20 in Africa
Caption: The new Best Western Hotel Wiesbaden close to the main station shall open at the end of 2018. (© OFB Projektentwicklung GmbH)
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About Best Western® Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Arizona, is a privately held hotel brand with a global network of 4,200* hotels in more than 100* countries and territories worldwide. Best Western offers 11 hotel brands to suit the needs of developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Vīb®, GLō®, Executive Residency by Best Western®, BW Premier Collection®, and BW Signature CollectionSM by Best Western; as well as its recently launched franchise offerings: SureStay® Hotel by Best Western, SureStay Plus® Hotel by Best Western and SureStay Collection® by Best Western. Now celebrating more than 70 years of hospitality, Best Western provides its hoteliers with global operational, sales and marketing support, and award-winning online and mobile booking capabilities. Best Western continues to set industry records regarding awards and accolades, including 64 percent of the brand’s North American hotels earning a TripAdvisor® Certificate of Excellence award in 2017, Business Travel News® ranking Best Western Plus and Best Western number one in upper-mid-price and mid-price hotel brands, and Best Western receiving seven consecutive Dynatrace® Best of the Web awards for its leading hotel website. Best Western has also won nine consecutive AAA®/CAA® Lodging Partner of the Year awards, recognizing the brand’s commitment to providing exceptional service and great value to AAA/CAA’s nearly 58 million members in the U.S. and Canada. Best Western-branded hotels were top ranked in J.D. Power’s 2017 North America Hotel Guest Satisfaction Index Study – ranking first in breakfast (food and beverage category) for midscale; and second in overall guest satisfaction. Over 32 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. Best Western’s partnerships with AAA/CAA and Harley-Davidson® provide travelers with exciting ways to interact with the brand. Through its partnership with Google® Street View, Best Western is the first major company of its size and scale to launch a virtual reality experience for customers, setting a new industry standard and reinventing how guests view hotels.
* All Best Western and SureStay-branded hotels are independently owned and operated.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
For further information please contact:
Best Western Hotels Central Europe GmbH
Austria | Croatia | Czech Republic | Germany | Hungary | Liechtenstein | Luxemburg | Slovakia | Slovenia | Switzerland
Anke Cimbal, Director of Corporate Communications
Frankfurter Strasse 10-14, 65760 Eschborn, Germany
Tel: +49 (0) 6196 - 47 24 301, Fax: -129
Websites: www.bestwestern.de, www.bestwestern.de/presse
Zahl der Zeichen: 7796
Verfasser der Pressemitteilung: Best Western Pressestelle
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Pressemitteilung vom: 05.03.2018