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06.11.2017

BW Premier Collection: Berghotel Rehlegg, Ramsau/Berchtesgaden

Berghotel Rehlegg Joins Soft Brand BW Premier Collection

The four-star resort hotel Berghotel Rehlegg in Ramsau near Berchtesgaden has joined the exclusive BW Premier Collection. The BW Premier Collection is a new soft brand by Best Western Hotels & Resorts, which presents and markets extraordinary hotels in urban destinations and holiday regions. The family-run resort hotel in the Alps with a view on the famous mountain Watzmann ideally complements the new collection of exclusive private hotels.

Eschborn / Ramsau-Berchtesgaden, November 6^th 2017. After extensive renovations of the hotel the family-run Berghotel Rehlegg in Ramsau near Berchtesgaden has joined the new BW Premier Collection in order to present itself even more strongly as an exclusive and individual hotel on the market. The BW Premier Collection is a new soft brand solution by Best Western Hotels & Resorts and a marketing offer for exclusive hotels at top locations in holiday and urban destinations. Under the umbrella of this collection, exceptional private hotels are presented and benefit from Best Western's range of marketing and sales services without taking over the full branding. “Our family hotel has become an exquisite resort hotel of the highest quality within the recent years. The new BW Premier Collection is a perfect fit for us. We have been a partner of Best Western for many years and are happy about the new soft brand offer. Our hotel focuses on individuality, that is why the BW Premier Collection provides the perfect framework and ideal marketing opportunities," explains Franz Lichtmannegger, owner of the 87-room hotel. There are currently around 80 hotels worldwide that belong to the exclusive BW Premier Collection. Beside the new BW premier Collection hotel in Ramsau, two more hotels have joined in Austria and Germany: The Harmonie Vienna in Austria, and the V8 Hotel Superior Motorworld Region Stuttgart in Boeblingen in Germany.

Tradition and innovation in the Alps

Magnificent nature, family friendliness and a perfect liaison of Bavarian tradition and innovation characterise Berghotel Rehlegg. The alpine holiday home in the heart of the National Park with a breathtaking view on the Watzmann is packed with traditions and family stories. Today, the hotel is run by the third generation and looks back on an eventful development and history. The Lichtmannegger family has owned the hotel, which was first mentioned already in 1454, since 1917. Since 2000, Johannes and Franz Lichtmannegger have been running the Best Western Berghotel Rehlegg in the third generation, and have ever since been shaping the face of the hotel and consistently been expanding the hotel's range of services. Almost completely surrounded by the Berchtesgaden Alps, 87 regionally furnished rooms and suites await the guests. The four-star superior hotel's oasis of well-being offers numerous relaxation possibilities.

Hotel with positive CO2 footprint

The topic of sustainability is a corporate principle at Berghotel Rehlegg: The hotel was certified climate-positive in October 2017 by Viabono, an organisation for sustainability certifications in Germany. The hotel is thus playing a pioneering role in Bavaria: It is the first hotel in the region to leave a positive CO2 footprint and bind ten percent more carbon dioxide than it emits. The hotel also carries the DEHOGA Gold Eco-label for environmentally and climate-friendly tourism. “Environmental and climate protection have been a major concern for us for a long time. But being climate-neutral was no longer enough for us. With further measures, we have taken the step of becoming a climate-positive hotel. We are now absorbing more CO2 than we emit. This is a sign of more sustainability in the hotel industry," says Lichtmannegger proudly.

Press Contact in the hotel:

Berghotel Rehlegg
Franz Lichtmannegger, Owner and CEO
Holzengasse 16, 83486 Ramsau/Berchtesgaden
Phone (0 86 57) 98 84 0, Fax (0 86 57) 98 84 444
Mail: info@rehlegg.bestwestern.de
Internet: www.rehlegg.bestwestern.de, www.rehlegg.de

The following press pictures are available for download:


Caption: The family-run Berghotel Rehlegg in Ramsau has become part of the exclusive BW Premier Collection.

Download PRESS RELEASES and PRESS IMAGES:
www.bestwestern.de/presse

About Best Western Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of approximately 4,000 hotels in more than 90 countries worldwide. Best Western Hotels Central Europe (BWHCE) headquartered in Eschborn / Germany is in charge of approximately 230 hotels in ten countries: Austria, Croatia, Czech Republic, Germany, Hungary, Liechtenstein, Luxemburg, Slovakia, Slovenia and Switzerland. In addition to its German headquarter in Eschborn there is a regional office in Vienna, Austria. All city and resort hotels of Best Western guarantee uniform and consistent quality standards worldwide and still keep their individual styles and their entrepreneurial independence. As a membership association all Best Western hotels are independently owned and operated. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: BEST WESTERN^®, BEST WESTERN PLUS^®, BEST WESTERN PREMIER^®, EXECUTIVE RESIDENCY®, Vīb®, BW Premier Collection® and GLō.

As a service partner Best Western pursues to increase the profitability, success and competitiveness of their member hotels. Best Western Hotels maintain their independence while locking in all the advantages of the world's largest lodging affiliation. Member hotels benefit from a powerful global brand with full-service support and comprehensive marketing and sales activities for all relevant market segments and target groups. All hotels are optimally presented and bookable through all worldwide reservations and online booking channels. More than 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards^®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. More information: www.bestwestern.de and www.bestwestern.com

For further information please contact:

Best Western Hotels Central Europe GmbH
Austria | Croatia | Czech Republic | Germany | Hungary | Liechtenstein | Luxemburg | Slovakia | Slovenia | Switzerland

Anke Cimbal, Director of Corporate Communications
Frankfurter Strasse 10-14, 65760 Eschborn, Germany
Tel: +49 (0) 6196 - 47 24 301, Fax: -129
Email: anke.cimbal@bestwestern.de
Websites www.bestwestern.de, www.bestwestern.de/presse

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