Best Western Hotels Central Europe GmbH
Top Brand Best Western Premier Is Expanding
The exclusive brand Best Western Premier is growing: From October on, the Best Western Hotel Obermuehle in Garmisch-Partenkirchen in the German Alps is welcoming the guests with a premiere quality. Altogether, in the region of Central Europe 29 hotels are part of the high-class brand of the group, thereof 22 properties in Germany.
Eschborn, October 24th 2017. Further comfort and service at Best Western Hotels Central Europe: The top brand Best Western Premier with its selected upper middle class properties is growing in the region of Central Europe. After intensive modernization and a newly added exclusive floor the Best Western Hotel Obermuehle in Garmisch-Partenkirchen in the German Alps is joining the family of Premier hotels. From now on it is named Best Western Premier Hotel Obermuehle. At the moment 29 properties in the ten countries Austria, Croatia, Czech Republic, Germany, Hungary, Liechtenstein, Luxemburg, Slovakia, Slovenia and Switzerland belong to the brand Best Western Premier. In Germany alone there are 22 hotels. “The brand Best Western Premier – as the name suggests – bundles hotels with a special high standard and exclusive design. I am happy to see that more and more of our hotels fulfil the high requirements and offer our guests an extraordinary hotel experience”, says Marcus Smola, CEO of Best Western Hotels Central Europe GmbH.
Best Western Premier – Hotels with an exclusive character
Best Western Hotels & Resorts presents seven single brands: Best Western, Best Western Plus, Best Western Premier, Executive Residency, Vib, Glo as well as the soft brand BW Premier Collection. Best Western Premier is the high-value brand of the market segmentation of Best Western and assigned to the upper middle class. These hotels fulfil the requirements for an extraordinary hotel comfort in a unique atmosphere and with a special character. In Europe, the brand was already launched in 2002 and is characterized by a selected design, additional services and amenities such as a hotel restaurant, room, concierge or turn down service.
Caption: The brand Best Western Premier is getting a boost: The Best Western Premier Hotel Obermuehle in Garmisch-Partenkirchen has joined the top brand of Best Western Hotels & Resorts.
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About Best Western Hotels & Resorts:
Best Western Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of approximately 4,000 hotels in more than 90 countries worldwide. Best Western Hotels Central Europe (BWHCE) headquartered in Eschborn / Germany is in charge of approximately 230 hotels in ten countries: Austria, Croatia, Czech Republic, Germany, Hungary, Liechtenstein, Luxemburg, Slovakia, Slovenia and Switzerland. In addition to its German headquarter in Eschborn there is a regional office in Vienna, Austria. All city and resort hotels of Best Western guarantee uniform and consistent quality standards worldwide and still keep their individual styles and their entrepreneurial independence. As a membership association all Best Western hotels are independently owned and operated. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, EXECUTIVE RESIDENCY®, Vīb®, BW Premier Collection® and GLō.
As a service partner Best Western pursues to increase the profitability, success and competitiveness of their member hotels. Best Western Hotels maintain their independence while locking in all the advantages of the world's largest lodging affiliation. Member hotels benefit from a powerful global brand with full-service support and comprehensive marketing and sales activities for all relevant market segments and target groups. All hotels are optimally presented and bookable through all worldwide reservations and online booking channels. More than 30 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. More information: www.bestwestern.de and www.bestwestern.com
For further information please contact:
Best Western Hotels Central Europe GmbH
Austria | Croatia | Czech Republic | Germany | Hungary | Liechtenstein | Luxemburg | Slovakia | Slovenia | Switzerland
Anke Cimbal, Director of Corporate Communications
Frankfurter Strasse 10-14, 65760 Eschborn, Germany
Tel: +49 (0) 6196 - 47 24 301, Fax: -129
Websites www.bestwestern.de, www.bestwestern.de/presse
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Pressemitteilung vom: 24.10.2017