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Best Western Hotels Central Europe GmbH

First Best Western Hotels with New Logos in Central Europe

Best Western Hotels & Resorts started its announced brand refresh worldwide. Now, the rebranding of the first Best Western hotels in Central Europe with new logos has begun. The modern logos help to clearly position the group and distinguish between its individual brands, paving the way for the future.

Bern/Eschborn/Vienna, December 13th, 2016. The worldwide Best Western logo relaunch has started: The first Best Western hotels in Central Europe now have a whole new external look with the new Best Western logos. The group has presented updated, unmistakable logos for the three brands Best Western, Best Western Plus, and Best Western Premier – they clearly differentiate the three brands from one another, while underlining the new brand strategy. The new logo is already visible in Central Europe on Best Western Plus Parkhotel Velbert in Velbert, Germany. Other German hotels in Unterfoehring near Munich, Ratingen, Mannheim and Sindelfingen also belong to the first ones with the new logo. Additional locations and countries will follow soon. “We are proud that now the brand refresh is also visible on our hotels, and that the first hotels have installed the new logos. In the year of the 70th anniversary of our brand, we are reinventing it with a complete brand refresh”, said Marcus Smola, CEO Best Western Hotels Central Europe GmbH. The hotel group started the rebranding process in more than 230 Best Western Hotels in Central Europe. “Our central communication has already been completely switched over, both in print and online. The hotel re-branding campaign will be finished by the end of 2017”, explains Smola.


New logos to clearly differentiate the individual brands

Best Western Hotels & Resorts is taking a historic step this year, re-positioning the brand through a comprehensive brand relaunch process: the traditional logo has identified individual brand hotels for over two decades. Starting in 2016, the hotel group is promoting a new brand image for its hotel brands Best Western, Best Western Plus, and Best Western Premier. The re-launch and new external image are Best Western's reaction to the shifts and changes the company and its hotels have undergone over the last few years. The logos for all three brands are now modern and unmistakable, offering a new image. “Our beloved logo is getting a little long in the tooth and may be seen as old-fashioned by some. Now, we’re presenting our three brands Best Western, Best Western Plus, and Best Western Premier under one master brand, and we're doing a better job by clearly differentiating them from one another. The new and high-quality external image also better reflects our global hotel portfolio, which is once again on the rise thanks to the high level of investment our hotel operators put into their hotels and their focus on consistent quality management. With this step, we’re responding to the developments of the last ten years, as well as to the accompanying increase in quality offered by our hotels,” explains Smola. “With the new logos, we’re giving our brands worldwide yet another boost. We expect that they will help our hotel group become even better known across the globe. Initial reactions from our guests are all very positive”, says Smola.


Download PRESS RELEASES and PRESS IMAGES: www.bestwestern.de/presse


About Best Western Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of more than 4,000 hotels in more than 90 countries worldwide. Best Western Hotels Central Europe headquartered in Eschborn / Germany is in charge of approximately 230 hotels in ten countries: Austria, Croatia, Czech Republic, Germany, Hungary, Liechtenstein, Luxemburg, Slovakia, Slovenia and Switzerland. In addition to its German headquarter in Eschborn there are regional offices in Vienna and Bern. All city and resort hotels of Best Western guarantee uniform and consistent quality standards worldwide and still keep their individual styles and their entrepreneurial independence. As a membership association all Best Western hotels are independently owned and operated. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: BEST WESTERN®, BEST WESTERN PLUS®, BEST WESTERN PREMIER®, EXECUTIVE RESIDENCY®, Vīb®, BW Premier Collection® and GLō.

As a service partner Best Western pursues to increase the profitability, success and competitiveness of their member hotels. Best Western Hotels maintain their independence while locking in all the advantages of the world's largest lodging affiliation. Member hotels benefit from a powerful global brand with full-service support and comprehensive marketing and sales activities for all relevant market segments and target groups. All hotels are optimally presented and bookable through all worldwide reservations and online booking channels. More than 27 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. More information: www.bestwestern.de and www.bestwestern.com



For further information please contact:

Best Western Hotels Central Europe GmbH
Austria | Croatia | Czech Republic | Germany | Hungary | Liechtenstein | Luxemburg | Slovakia | Slovenia | Switzerland


Anke Cimbal, Director of Corporate Communications
Frankfurter Strasse 10-14, 65760 Eschborn, Germany
Tel: +49 (0) 6196 - 47 24 301, Fax: -129
Email: anke.cimbal@bestwestern.de
Websites www.bestwestern.de, www.bestwestern.de/presse

Weitere Informationen

Zahl der Zeichen: 7006
Verfasser der Pressemitteilung: Best Western Pressestelle
Mailadresse des Verfassers: presse@bestwestern.de
Pressemitteilung vom: 13.12.2016

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