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23.03.2016

Best Western Hotels Central Europe GmbH, Eschborn/Germany

Westerburg Named as Director Development of Best Western Hotels

Andreas Westerburg has been announced as Director Membership Development of Best Western Hotels Central Europe GmbH. In his position he is responsible for the growth of the hotel group in the ten countries Austria, Croatia, Czech Republic, Germany, Hungary, Liechtenstein, Luxembourg, Slovakia, Slovenia and Switzerland. Before Westerburg joined Best Western he was Regional Director of Sales Middle and Northern Europe of Hilton Worldwide since 2011.

Eschborn/Germany, March 23^rd, 2016. Best Western Hotels Central Europe GmbH announced Andreas Westerburg as Director Membership Development. He takes the responsibility of the expansion of the brand in the ten countries Austria, Croatia, Czech Republic, Germany, Hungary, Liechtenstein, Luxembourg, Slovakia, Slovenia and Switzerland. The 48-year-old hotel expert follows Nora Waggershauser, who is leaving the company to return to her home town of Baden-Baden, Germany. Westerburg reports directly to Marcus Smola, CEO of Best Western Hotels Central Europe GmbH. With the replacement a restructuring of the department structure is associated. “So far, the areas of ​​hotel development and membership service were summarized in the Department of Hotel Service. With the personnel renewal both areas development and membership services are positioned independently and separately in future. This will give both departments a higher priority within our corporate structure," said Marcus Smola, CEO of Best Western Hotels Central Europe GmbH. "With this new structure we ensure the successful growth and development of our group."

Before Westerburg came to Best Western he worked for Hilton Worldwide as Regional Director of Sales Middle- and Northern Europe. Between 2007 and 2011, Westerburg served as Global Head of Sales at NH Hotels SA in Spain and from 2004 to 2007, he was Director of Sales for NH Hotels Germany GmbH. Westerburg held after his professional qualification as a hotel manager several sales and marketing positions at Steigenberger Hotel Group and Arabella hotels. From 1997 to 2001, he first worked as Director of International Sales Services at SRS-Worldhotels Steigenberger Reservation Service and then as Director of Business Development EMEA.

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About Best Western Hotels & Resorts:

Best Western Hotels & Resorts headquartered in Phoenix, Ariz., is a privately held hotel brand with a global network of more than 4,000 hotels in more than 90 countries worldwide. Best Western Hotels Central Europe (BWHCE) headquartered in Eschborn / Germany is in charge of approximately 230 hotels in ten countries: Austria, Croatia, Czech Republic, Germany, Hungary, Liechtenstein, Luxembourg, Slovakia, Slovenia and Switzerland. In addition to its German headquarter in Eschborn there are regional offices in Vienna and Bern. All city and resort hotels of Best Western guarantee uniform and consistent quality standards worldwide and still keep their individual styles and their entrepreneurial independence. As a membership association all Best Western hotels are independently owned and operated. Best Western offers seven hotel brands to suit the needs of developers and guests in every market: BEST WESTERN^®, BEST WESTERN PLUS^®, BEST WESTERN PREMIER^®, BEST WESTERN PLUS EXECUTIVE RESIDENCY®, Vīb®, BW Premier Collection® and GLō.

As a service partner Best Western pursues to increase the profitability, success and competitiveness of their member hotels. Best Western Hotels maintain their independence while locking in all the advantages of the world's largest lodging affiliation. Member hotels benefit from a powerful global brand with full-service support and comprehensive marketing and sales activities for all relevant market segments and target groups. All hotels are optimally presented and bookable through all worldwide reservations and online booking channels. More than 25 million travelers are members of the brand’s award-winning loyalty program Best Western Rewards^®, one of the few programs in which members earn points that never expire and can be redeemed at any Best Western hotel worldwide. More information: www.bestwestern.de and www.bestwestern.com

For further press information please contact:

Best Western Hotels Central Europe GmbH
Austria | Croatia | Czech Republic | Germany | Hungary | Liechtenstein | Luxemburg | Slovakia | Slovenia | Switzerland

Anke Cimbal, Director of Corporate Communications

Frankfurter Strasse 10-14, 65760 Eschborn, Germany
Tel: +49 (0) 6196 - 47 24 301, Fax: -129
Email: anke.cimbal@bestwestern.de

Websites www.bestwestern.de, www.bestwestern-ce.com, www.bestwestern.de/presse

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