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03/03/2020

BWH Hotel Group Central Europe

Growth in Central Europe: 15 New Hotels and Projects since January

BWH Hotel Group Central Europe announces a successful start in 2020: Since January, ten hotels in Germany, Austria and the Czech Republic have already decided to join the international group with one of the 18 brands. In addition, five more new hotel projects will follow, four of them will open until the end of this year. The new brand Aiden by Best Western has also been launched in Germany with a lifestyle hotel in Biberach.


Eschborn (Germany), March 3, 2020. BWH Hotel Group Central Europe is growing and started a successful year 2020: With a total of 15 new hotels and hotel projects added in the first few months of the year, around 300 hotels in the ten countries Germany, Luxembourg, Austria, Switzerland, Liechtenstein, Croatia, Slovakia, Slovenia, the Czech Republic and Hungary will benefit from the advantages of the international hotel group. BWH Hotel Group is the umbrella brand for the three global brand families including Best Western Hotels & Resorts, WorldHotels Collection and SureStay Hotel Group. The new additions since January cover different target groups and needs and will operate with one of BWH Hotel Group's full or soft brands: four city hotels in Cottbus, Essen, Frankfurt and Prague, two holiday hotels in Ottobeuren at the German Allgaeu region and in Zell am See, Austria, a design hotel in Einbeck, Germany, and the group's largest hotel in Germany with 351 rooms in Hanover. In addition, the lifestyle brand concept Aiden started January 2020 in the German market: In the Swabian town of Biberach an der Riss, the privately managed Aiden by Best Western @ Biberach with a total of 109 rooms sets a “boutique-coolness” atmosphere, and provides a lively, engaged and welcoming environment to travelers looking for a hotel that blends hip, casual charm with an eclectic neighborhood feel. The newly opened Fleming's Express Hotel Wuppertal was welcomed as a new member of the WorldHotels Collection, one of the three brand families of the BWH Hotel Group. Other hotel projects that will open this year include city hotels in Immendingen and Wehingen on the Swabian Alb as well as in Dreieich near Frankfurt and in Kiefersfelden in the Rosenheim district, all in Germany. Furthermore, a new Best Western Plus Hotel is being built as part of the major Quartier Kaiserlei project in Offenbach, Germany, which is scheduled to open at the beginning of 2022.

 

As a service partner of hotels, BWH Hotel Group helps to increase the economic success and competitiveness of its partner hotels. The individual hotels thus benefit from comprehensive marketing and sales activities for all relevant market segments and target groups. The hotels, some of which are family-run, retain their entrepreneurial independence. "With their individual character, the new hotels very well complement our portfolio, which today is more diverse than ever and can meet every need. I am particularly pleased that we were able to convince operators and hoteliers of our services, from holiday and conference hotels to design hotels," says Andreas Westerburg, Head of Hotel Development BWH Hotel Group Central Europe GmbH.

 

Full and Soft Brands: 18 Brands for all Categories
The expansion of the hotel portfolio in the Central Europe region will be steadily advanced with new brand concepts. Today, the BWH Hotel Group comprises a total of 18 hotel brands worldwide, which meet the requirements and needs of hotel developers and guests all over the world. Great potential is seen in the so-called soft brands such as BW Signature Collection, BW Premier Collection and Sure Hotel Collection as well as in new lifestyle brands such as Aiden. In addition, the range was expanded to include the luxury segment through the international acquisition of the WorldHotels Collection last year. "The demand for individual solutions for global marketing is growing continuously. With our brand diversity, hotel operators and hotel groups can choose the appropriate concept for the respective hotel in order to best meet the demands of the market," explains Westerburg.

 

Overview: New Hotels and Projects since January 2020 in Central Europe

Brand

Hotel

Destination

Country

Rooms

Aiden

Aiden by Best Western @ Biberach

Biberach

Germany

109

Best Western Premier

Best Western Premier Hotel Essence

Prag

Czech Republic

53

WorldHotels Distinctive

Fleming’s Express Hotel Wuppertal

Wuppertal

Germany

172

BW Signature Collection

ELEMENTS Resort

Zell am See

Austria

54

Best Western Plus

Best Western Plus Parkhotel Maximilian

Ottobeuren

Germany

111

Best Western Plus

Best Western Plus Parkhotel & Spa

Cottbus

Germany

40

Sure Hotel Collection

Hotel Essener Hof

Essen

Germany

114

BW Signature Collection

FREIgeist Hotel Einbeck

Einbeck

Germany

63

Best Western Plus

Best Western Plus Welcome Hotel Frankfurt

Frankfurt

Germany

173

BW Signature Collection

loftstyle Hannover

Hannover

Germany

351

Best Western

Best Western Hotel Junge Donau

Immendingen

Germany

96

Best Western

Best Western Hotel Schlossberg

Wehingen

Germany

50

Best Western

Best Western Hotel Kiefersfelden

Kiefersfelden

Germany

100

Best Western

Best Western Hotel Frankfurt Airport Dreieich

Dreieich

Germany

92

Best Western Plus

Best Western Plus Hotel Frankfurt/Kaiserlei

Offenbach

Germany

188

 

The following press pictures are available for download:

The first Aiden
® by Best Western in Germany: In the heart of Biberach, the boutique hotel and lifestyle hotel Aiden by Best Western @ Biberach opened early 2020 with 109 rooms.

Hotel FREIgeist Einbeck in Germany is the new stylish member of BW Signature Collection by Best Western.


Hotel Project 2020 in Germany: Best Western Hotel Kiefersfelden, a modern 100-room hotel, is being built in the Rosenheim district on the "Kaiserreich Kiefersfelden" commercial and leisure area.

Between Offenbach and Frankfurt, Germany, the new Best Western Plus Hotel Frankfurt/Kaiserlei is being built as part of the major project Quartier Kaiserlei. It is scheduled to open in 2022.Picture: KSP Jürgen Engel Architekten / CG Gruppe AG

 

Download PRESS RELEASES and PRESS IMAGES:
www.bestwestern.de/presse

 

About BWH Hotel GroupSM:

The BWH Hotel GroupSM is an international hotel group headquartered in Phoenix, Arizona, and the umbrella brand for the three global brand families including Best Western Hotels & Resorts, WorldHotels Collection and SureStay Hotel Group with a global network of approximately 4,700 independent hotels in over 100 countries and territories worldwide.* BWH Hotel Group offers a total of 18 hotel brands worldwide that suit the needs of hotel developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection® as well as WorldHotels® Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted. SureStay®, SureStay Plus®, SureStay Collection® and SureStay StudioSM complete the group's brand portfolio.** BWH Hotel GroupSM offers hoteliers operational services, sales and marketing support, multiple award-winning online and mobile booking options as well as the customer loyalty programs Best Western Rewards® and WorldHotels RewardsSM with more than 40 million members.

BWH Hotel GroupSM Central Europe GmbH, formerly Best Western Hotels Central Europe GmbH, based in Eschborn, supports a total of around 300 hotels in ten countries, including Germany, Croatia, Liechtenstein, Luxembourg, Austria, Slovakia, Slovenia, Switzerland, the Czech Republic and Hungary.

Further information: www.bwhhotelgroup.dewww.bestwestern.de and www.bestwestern.com

* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.

** All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated. In Europe, SureStay Hotels are managed with the brand Sure Hotels.

 

Further information and press contact:

BWH Hotel Group Central Europe GmbH
Austria | Croatia | Czech Republic | Germany | Hungary | Liechtenstein | Luxemburg | Slovakia | Slovenia | Switzerland

Anke Cimbal, Head of Corporate Communications
Frankfurter Strasse 10-14, 65760 Eschborn, Germany
Tel. +49 (61 96) 47 24 -301
E-Mail: presse@bwhhotelgroup.de
Internet: www.bestwestern.de www.bwhhotelgroup.de

Contact

BWH Hotels Central Europe GmbH
Corporate Communications
Frankfurter Strasse 10-14
65760 Eschborn
Germany
Phone +49 (61 96) 47 24 - 300
E-Mail: presse@bwhhotels.de
Internet: www.bwhhotels.de
www.bestwestern.de/presse

Further information

Download press release (PDF)
Download image