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BWH Hotel Group Central Europe

Three Trees per Bed: Best Western Hotels Offer Climate-friendly Booking Option

Setting a green example on Arbor Day on April 25: Best Western Hotels are partnering with the start-up B’n’Tree, enabling guests in all countries of the Central European region to plant three trees per booking. This engagement involves no extra costs for the bookings and benefits the environment, animals all over the world as well as the climate.


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Caption: Setting a green example on Arbor Day and beyond: With the German start-up B’n’Tree, Best Western Hotels are enabling guests in all countries of the Central European region to plant three trees per booking.

Eschborn, Germany, April 25, 2022. In the light of Arbor Day on April 25, guests of Best Western Hotels can get involved with the environment right from the start of their travels in the booking process. Already since 2019, the BWH Hotel Group Central Europe has been actively committed to addressing the climate crisis together with the German start-up B'n'Tree (“bed-and-tree”). For every booking that starts on the joint website of the cooperation partners, three trees will be planted without any additional costs for travelers. "Through our cooperation with B'n'Tree, we are taking another step towards sustainability. With the reforestation that B'n'Tree carries out around the world, we are not only actively combating climate change, but also creating habitat for endangered species as well as jobs for local communities. All our guests who attach particular importance to sustainable tourism and want to get involved even before they start their trip will benefit from this cooperation," explains Carmen Dücker, Managing Director BWH Hotel Group Central Europe. Guests have the choice of which region is supported in the reforestation. The selection ranges from mangrove trees for marine life on the east coast of the Philippines to reforestation of habitat for elephants in Thailand and agroforestry projects in Ghana.
Find further information and booking options directly at
Green Meetings with BWH
With BWH Hotel Group Central Europe, meeting and event planners have a strong partner at their side when it comes to sustainable meetings and events - because climate protection is playing an increasingly important role for many companies. The "green" booking method is also possible in the MICE sector. It works like this: The organizers make a co-payment of three Euros per participant for planting one tree per attendee via B'n'Tree. In this way, they not only combat climate change, but also create jobs in communities in poorer countries.
The green booking is handled directly via the central MICE Desk of BWH Hotel Group Central Europe. Further information via


About BWH Hotel GroupSM:
The BWH Hotel GroupSM is an international hotel group headquartered in Phoenix, Arizona, and the umbrella brand for the three global brand families including Best Western Hotels & Resorts, WorldHotels Collection and SureStay Hotel Group with a global network of approximately 4,700 independent hotels in over 100 countries and territories worldwide.* BWH Hotel Group offers a total of 18 hotel brands worldwide that suit the needs of hotel developers and guests in every market: Best Western®, Best Western Plus®, Best Western Premier®, Executive Residency by Best Western®, Vīb®, GLō®, Aiden®, Sadie®, BW Premier Collection® and BW Signature Collection® as well as WorldHotels® Luxury, WorldHotels Elite, WorldHotels Distinctive and WorldHotels Crafted. SureStay®, SureStay Plus®, SureStay Collection® and SureStay StudioSM complete the group's brand portfolio.** BWH Hotel GroupSM offers hoteliers operational services, sales and marketing support, multiple award-winning online and mobile booking options as well as the customer loyalty programs Best Western Rewards® and WorldHotels RewardsSM with more than 48 million members.
BWH Hotel GroupSM Central Europe GmbH, formerly Best Western Hotels Central Europe GmbH, based in Eschborn, supports a total of around 230 hotels* in ten countries, including Germany, Croatia, Liechtenstein, Luxembourg, Austria, Slovakia, Slovenia, Switzerland, the Czech Republic and Hungary.
* Numbers are approximate, may fluctuate, and include hotels currently in the development pipeline.
** All Best Western, WorldHotels and SureStay branded hotels are independently owned and operated. In Europe, SureStay Hotels are managed with the brand Sure Hotels.


BWH Hotel Group Central Europe GmbH
Corporate Communications
Frankfurter Strasse 10-14
65760 Eschborn
Phone +49 (61 96) 47 24 - 300

Further information

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